POLARIS LOGO FREE

вЂњThe new brand tells our story in a way that connect us with our current consumers while also inviting new ones into the Polaris community.

Whether you are getting out on the sand, snow, water, trails or road, Polaris is driven to help people find innovative ways to do more outside,вЂќ said Wine. It highlights our unbreakable bond with the outdoors and our past, current and future focus on ingenuity. вЂњThink Outside is reflective of our pioneering approach to advance how our customers work and play outside. ItвЂ™s a rally cry, a call for each of us to experience nature and embrace new challenges. The idea behind Think Outside has always been at the core of what Polaris does, and now itвЂ™s inviting more people to embrace that mindset. The new brand features an updated corporate brand purpose, corporate name, logo and emblem, as well as a new tagline вЂ“ Think Outside. That effort produced a new Polaris brand вЂ“ one that combines a historic commitment to excellence and getting people outside with a drive to deliver unique experiences and services to new audiences. But after decades of growth and diversification, it was time to clearly define the unifying thread that runs through all our diverse line of products, services and experiences, and tells the story behind the larger Polaris brand. Throughout it all, Polaris has always forged our own path, creating new ways to help people experience the outdoors to the fullest. What started with a single snowmobile has morphed into more than 30 brands across a variety of product lines, along with providing ride and drive experiences through Polaris Adventures and Indian Motorcycle Rentals. In addition to snow, Polaris is helping people travel across the sand, trail, dirt, road, and water. Today, enjoyment of the outdoors remains at the core of Polaris. We relaunched the Indian Motorcycle brand and created a new product category with Slingshot. Thank you for joining us in this celebration.Over the next 65 years, that same ingenuity and adventurous spirit drove Polaris forward, amassing a number of industry firsts and inspired ideas along the way: a snowmobile trip across Alaska, the first automatic ATV, the first ATV with electric fuel injection, and the game-changing, industry-defining sports-recreational side-by-side. We must be fearless in pursuing traffickers wherever they operate. We must transform the way the world responds to survivors of human trafficking. We must build stronger partnerships at the local, national, and global levels to share information and strategies. We must adopt the latest tools and technology available to learn where and how human trafficking is happening. Yet, to systemically disrupt human trafficking вЂ“ to truly spark change вЂ“В we must do more. Over 65 countries provided with information and expertise. 100 state and federal anti-trafficking laws passed. Nearly 700 victims provided with long-term services. 17,000 cases of human trafficking identified in the United States. 70,000 front-line responders trained to recognize the signs of human trafficking. 125,000 calls, emails, and texts to the National Human Trafficking Resource Center hotline that we operate. And we are proud of our past accomplishments. Our vision for a world without slavery has not, and will not, change. We know that only by working together, can we achieve our goals. The star can also be used to convey the idea of a single spark or data point multiplying into a connected whole.

POLARIS LOGO FREE

The star symbolizes the North Star, вЂњPolaris,вЂќ but by breaking free from the logo, it also suggests starting anew. Our new logo and tagline are designed to evoke both our data-driven expertise, while still demonstrating that our model puts victims at the center of all that we do. And we act as a catalyst to systemically disrupt the human trafficking networks that rob human beings of their lives and their freedom. We are, in fact, a large, global organization that is an authoritative leader in the global fight to eradicate modern slavery. We are not a small, temporary venture, as the word вЂњProjectвЂќ indicates. We invite you to celebrate this evolution with us.ДЇirst, we are simplifying our name to Polaris. Polaris is unveiling a new logo and identity to more accurately reflect who we are today, emphasize our impact, and inspire a growing number of people to join us in achieving our future vision. To eradicate this form of modern slavery, we must innovate and evolve as well. Human trafficking is a thriving criminal industry that is rapidly evolving.

Polaris logo